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Ads1 min read
Should You Run Google Ads or Meta Ads?
Short answer
Google ads reach people already searching for what you sell. Meta ads reach people who aren’t searching yet but may want it. Start with Google if people search for your service, and Meta if your product sells on looks or offers.
Why It Happens
- Google catches demand that already exists.
- Meta creates demand with images and video.
- Budgets split thin when you try everything at once.
What to Do
Check whether people search for your service on Google. If they do, start there. If your product is visual or impulse-led, start with Meta.
Checklist
- Check search demand for your service.
- Start with one platform, not both.
- Use a landing page for each campaign.
- Track enquiries and sales from each.
- Add the second platform once the first works.
Want this done for your business?
I build, fix and market sites like this, from ₹10,000. Meta and Google ads management