Why do your ads bring clicks but no sales?

Clicks cost money. If they don't turn into sales, more budget only makes the loss bigger.

Why it happens

• The page doesn't match the ad. People click on one promise and land on something else.
• The page is slow. Many people leave before it opens.
• The wrong people click. A broad ad can bring people who were never going to buy.
• There is no clear next step. People don't know what to do once they arrive.

What to do

Look at one ad and its page together, on a phone. Ask if the page repeats the ad's promise in the first screen. If not, fix the page before you spend more.

Checklist

1. Use the ad's main promise as the page's headline.
2. Send each ad to the most relevant page, not always the home page.
3. Check that the page opens quickly on a phone.
4. Keep one clear action on the page.
5. Track sales or leads, not only clicks.