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What Is GEO, and Why Does It Matter?
Short answer
Generative engine optimisation (GEO) is making your site easy for AI tools like ChatGPT and Google’s AI answers to understand and quote. Clear answers, consistent business details and structured data help most.
Many people now ask ChatGPT, Gemini or Google's AI answers which shop or service to pick. Generative engine optimisation, or GEO, is how you help those tools understand and mention your business.
Why It Matters
- Fewer clicks. AI answers often name a few businesses and stop there.
- Clear facts win. Tools pick businesses whose pages answer questions plainly.
- SEO still counts. GEO builds on good search foundations, it doesn't replace them.
What to Do
Write pages that answer real questions your customers ask, in plain words. Keep your name, address, services and prices the same everywhere online.
Checklist
- Answer your top 10 customer questions on your site.
- Keep business details identical on your site, Google and social profiles.
- Add structured data so search engines read your pages correctly.
- Keep pages fast and easy to read on a phone.
- Update your pages when your prices or services change.
Want this done for your business?
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