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What Are the SEO Basics for a Small Business?
Short answer
Make sure Google can find and read your pages, give each page one clear topic and title, make it fast on phones, and earn mentions from other trusted sites. Then publish helpful answers to your customers’ questions.
Why It Happens
- Hidden pages. Sites blocked from search or missing a sitemap can’t rank.
- Vague titles. Pages without a clear topic rank for nothing.
- Slow, cramped pages on phones rank lower.
What to Do
Connect Google Search Console, submit your sitemap, and fix any errors it shows. Then write one helpful page for each question customers ask you.
Checklist
- Connect Google Search Console.
- Submit your sitemap.
- Give each page one topic and a clear title.
- Make every page fast on a phone.
- Answer one customer question each week.
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